Friction to flow
Businesses have always been innovating to stay competitive. Nowadays, changes are required to be bigger, faster and more frequent than ever. That is due to two mayor things:
First of all, customer expectations have changed drastically. Most successful customer oriented companies have a “halo- effect” that has an impact on all of us. Organizations like Apple, Google, Amazon, Netflix and Uber set the bar and define the standards to which we have to comply, including B2B. Always, everywhere, always on.
Secondly, Employees have hit a productivity wall. Performance is stagnating. In high income countries the average yearly productivity increase has been only 1% during the past 7 years. To facilitate growth we must find new ways to stimulate productivity- faster and more effective than ever before.
We have to get rid of operational friction.
In practice, most transformation projects are time, cost, and confidence black holes. The thing is that they're rarely grounded in the reality of the operational environment, and therefore are too abstract to drive real value.
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Businesses experience massive operational friction – the root cause of the problem. Friction leaves no room for your people to keep up with innovation, because they're barely keeping themselves from drowning trying to deliver business as-usual.
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​The result is that instead of optimizing and innovating, your people are stuck reinventing the wheel, which will be noticed by your customers, and eventually impact your results.