Designing user-centric automations (UXAD)

We support the design and delivery of business technology and digital automation in such a way that the real business challenges are tackled – not only from an efficiency point of view but rather from a holistic business perspective: balancing people, process, and technology goals and concerns.

UXAD is our integrated design approach that helps keep automation efforts meaningful, focused, and on track.

Based on service blueprinting, UXAD overlooks the entire customer journey to key in on important events and then peels back the operational layers before determining which types of automation technologies to employ and how to optimize processes, handoffs and interactions. 

zwemmer Pattern

Human-centric automation design

Human-centric automation design