Solution
By integrating robust data and platform architectures, companies can streamline their operations, improve communication, and optimize service delivery. This ensures that every customer receives the impeccable service they expect time and again. Additionally, the company can work with relevant, reliable, and complete information to make data-driven decisions. Solutions that emphasize enhancements in data management, integration, platform technologies, and API-led approaches across the entire landscape are essential.
Connect
Harmonize
Automate
Administer
IS YOUR BUSINESS ARCHITECTURE GEN-Z PROOF?
Gen Z-ers are the digital natives of our society. Born with a smartphone in hand, this generation is always online. Gen Z-ers are your (future) customers, and like it or not, companies need to evolve along with these digital natives. Unfortunately, this transition doesn't always go smoothly.
IS YOUR BUSINESS ARCHITECTURE GEN-Z PROOF?
Problem
Meeting Emma's expectations is a significant challenge, especially for businesses. Delays, miscommunications, awkward (digital) interactions, and errors frequently occur due to inadequate data architectures. Outdated systems, integration challenges, and the complexities of omnichannel strategies lead to poor data exchange across the organization. Each team operates with its own datasets and applications, focusing on their specific view of Emma. This fragmented approach makes it difficult to meet the expectations of Gen Z consumers like Emma.
"Aren't you all part of the same company?" she wonders. "How hard can it be?"
HET VERHAAL
It is a regular Saturday, and Emma, a Gen Z-er from Belgium, is on her way to the shopping mall. She’s on the hunt for a new lunchbox—a bento box—after seeing a personalized promotion in the mobile app of her favorite home furnishings store.
Thanks to effective targeting by the marketing team, the brand has reached right into her pocket. Emma is ready to buy. The use of the app in a physical retail environment presents a great opportunity, not only for an enjoyable shopping experience but also for seamless upselling. Perhaps Emma needs other products, or maybe it's time for lunch... This is the moment to test the collaboration between the marketing, e-commerce, and retail teams.
However, as Emma begins her promising shopping experience, several issues arise:
-
Emma is unable to scan her promotional codes with her Belgian customer card, making it impossible to redeem her personalized promotion.
-
An employee suggests that Emma create a Dutch customer card, but she discovers it’s not possible to register a Dutch card with a Belgian address. She resolves this by entering the store's address as her own.
-
This leads to complications with home delivery since, according to her account, Emma now "lives" in the store.
-
Handling complaints, which requires access to Emma’s purchase history, becomes more difficult because there isn’t a single app that consolidates all her information.
What started as a promising concept quickly becomes disappointing and complicated for both Emma and the company. Emma doesn’t get what she wants, and customer service is limited in their ability to assist her. Meanwhile, the company is left dealing with duplicate and inaccurate data, resulting in a disrupted customer journey.
Want to be ✨ on fire ✨? You need a data strategy first.
A solid data strategy is not just about storing and managing data. You want to use data as a strategic asset that drives decision-making, optimizes customer experiences, and maintains a competitive advantage. It directly impacts your business and product strategy. For companies serving customers like Emma, this is essential. At the core of good IT lies 'good data' and 'data enablement'. Data quality must be actively maintained by responsible teams or individuals. They should be able to effortlessly extract, distribute, combine, and secure datasets. This requires organizational structures, roles, and communication protocols. Snowflake Data Cloud is highly suitable for centralizing this coordination.
After the webinars:
You know how to solve these problems
You understand the problem around data silos
You know how to make your architecture ✨ Gen-Z proof ✨
You know how to make your architecture ✨ Gen-Z proof ✨
You gain access to downloads and worksheets
More info? Subscribe to our webinars!
This is where you learn to ✨ Gen-Z proof ✨ your business architecture.
